Canadian iPhone: Rogers dangles the carrot, and here comes the stick.

Via Daring Fireball comes word that Rogers will be offering a promotion on data plans which could be of benefit to the iPhone set:

 Effective July 11, and as a limited time promotional offer for customers
who activate by August 31 on a three year contract, a data-only offering of
6GB of data for $30 per month is being made available that can be added to any
in-market voice plan. For example, with 6GB of data, iPhone 3G users can visit
35,952 web pages, or send and receive 157,286 emails, or watch 6,292 minutes
of YouTube videos each and every month.(xx)

This sounds great, and John at Daring Fireball seems to think so too: 6GB of data! That’s a lot more data, right? That’s not unreasonable as a cap, eh? Yeah, sure. 6GB is, as John points out, much better than the $60 for 400 Mb that Rogers is promising right now. But I would be a hell of a lot more inclined to go get an iPhone if this wasn’t a promotional carrot meant to blind you to the incoming thwack of the three-year contract stick. Rogers isn’t responding to the criticisms of its ridiculously priced plans with a re-evaluation of its offerings, they’re responding to the criticisms by throwing out a smokescreen in the hopes of deflecting the bad press that they’re getting.

I’m not at home and so I don’t have the time right now, but I would be really interested in seeing someone calculate the total cost difference on a three-year contract as opposed to a two-year contract. I wouldn’t be surprised to see that you end up paying a lot more than the extra data is worth. Between Bell, Telus, and now Rogers, someone needs to start a wall of shame around here…


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